JibJab’s official webpage positions itself as a platform focused on fun, customizable electronic greeting cards (eCards) and video greetings, with the core value proposition of “Fun Video Ecards and Greetings Starring You®, Family & Friends”—letting users and their loved ones become the “stars” of greeting content. Below is a detailed breakdown of its key content:
The platform centers on creating lighthearted, laugh-out-loud greeting experiences. It emphasizes that laughter is a “universal joy” and aims to help users send memorable, humorous greetings—replacing traditional cards with more interactive, personalized content. The brand tone is playful and casual (e.g., comparing ease of use to “a caffeinated squirrel on roller skates,” joking about pets sending cards), reinforcing a fun, approachable identity.
- Customizable eCards & Video Ecards: The core offering includes both static eCards and dynamic music video ecards. Users can add 1–5 people’s faces (“slap on 1-5 grinning mugs”) to the content, turning recipients into “headliners of their very own blockbuster flick” or “dancefloor dynamos” in music-themed cards.
- Themed Content Series: It features popular, engaging themes and IP-related designs, such as:
- Holiday/seasonal series: Monster Mash (Halloween-inspired), Love at First Bite (romantic humor).
- Pop culture collaborations: The Addams Family, Cyndi Lauper’s Girls Just Wanna Have Fun Birthday (music-themed birthdays).
- New releases: Monster Mash: The Next Bash, SPOOKY SCARY – SKELETONS (spooky, playful designs).
JibJab covers a wide range of life events and holidays, with clear “Featured Categories” and scenario-based options:
- Ease of Use: The process is described as simple—”find the perfect custom card, add faces, hit send”—with no technical skills required.
- Interactive Joy: Unlike traditional cards, its video and personalized designs (e.g., recipients as “dance stars”) create a more engaging, shareable experience, aiming to “make peeps double over in stitches” (laugh uncontrollably).
In short, JibJab differentiates itself by blending personalization, interactivity, and humor to reimagine greeting cards, catering to users who want to convey emotions through fun, memorable digital content across nearly all life scenarios.
